Using technology to rent fashion

Interesting stuff. I wonder though how far these rental models can really go. Renting clothing, for instance. If you rent a tuxedo, you're getting a garment that is essentially impervious to the elements, ultra stain resistant, etc. 

Rent a DVF dress, on the other hand, and you're getting something that is none of those things. I'm just not sure how well a standard garment is going to hold up against the wear and tear of rental use.

Check it out:

http://dailyorange.com/2013/01/technology-advancements-give-new-experiences-for-online-shoppers/